Kwiminyaka yakutshanje, umzi-mveliso we-luggage ufunge kwimfazwe yamaxabiso avuthayo, kunye nokufikelela kwiimpembelelo kumashishini, abathengi, kunye nemveliso xa iyonke. Eli nqaku lijolise ekuphefumleni olunzulu kwizizathu, iimpembelelo, nangasemva - imifanekiso yemfazwe yale mfazwe yamaxabiso, isikhanyiso kumcimbi oye waba yeyona nto ixhalabisayo kubo bonke ababandakanyekayo kubo bonke abachaphazelekayo.
Imeko yangoku yeshishini lemithwalo
Imakethi yengubo iye yabona ukukhula okukhulu kwiminyaka nje yakutshanje, iqhutywa yimiba efana nokwandiswa kwecandelo lezokhenketho, ukunyusa ukuhamba kwamanye amazwe, kunye nokunyuka korhwebo lwe-E. Ngokutsho koPhando lweMakethi, imakethi yomthwalo wehlabathi ixabiswe malunga ne \ (43.8 nge-2023 kwaye iqikelelwe ukufikelela kwi-207.9 yezigidi zee-57% nge-5.6% ngeli xesha.
Nangona kunjalo, olu lwahlulo lukwenze ukhuphiswano olunzulu. I-randet ye-brands, isusela kwilebhile yehlabathi emiselweyo kubadlali basekhaya basekhaya, bayayifumana isabelo sentengiso. Kwindawo ekhuphisana kakhulu ye-E
Izizathu zeMfazwe yamaxabiso
Ukungaphezulu kokungaphezulu kokungaphezulu kwe-inventri
Esona sizathu siphambili semfazwe yamaxabiso kumzi-mveliso we-luggage kukungaphezulu kokungaboni. Abavelisi abaninzi, abathwelwe ngamathuba okukhula kwemarike, bandise amandla abo okuvelisa. Nangona kunjalo, oku kukhokelele kwimeko apho ukuhanjiswa kweemveliso zempahla kudlula kude kangakanani na. Umzekelo, kwimimandla enje nge-china, eyenziwa ngumvelisi omkhulu wemithwalo yehlabathi, iifektri ezininzi ziyimisipha imigca yemveliso, ekhokelela kwintsalela yeemveliso.
Xa ujongene ne-inventri egqithisileyo, iinkampani zihlala zibhenela ekunciphiseni kwexabiso njengendlela yokucoca isitokhwe sabo. Oku kudala ifuthe le-Domino, njengoko ukunciphisa amaxabiso enkampani enye kunciphisa abakhuphisana nabo ukuba balandele isuti ukuze bahlale benokhuphiswano. Ngenxa yoko, amaxabiso eshishini aqala ukuqalisa ukuya ezantsi.
E-Ukhuphiswano loKhuphiswano
Ukunyuka kweqonga lase-E-Corporce kuguqukele kwindlela abathengi ngayo abathengi bempahla. Iqonga elinjengeAmazon, i-IbaBalisa, kwaye i-JD.com yenze lula ukuba kube lula ukuba abathengi bathelekise amaxabiso kunye neemveliso ezivela kubathengisi abahlukeneyo. Oku kubeke uxinzelelo olukhulu kwi-brands ukubonelela ngamaxabiso okhuphiswano.
Ukutsala abathengi kule ntengiso yentengiso ekhuphisanayo, ukuba uninzi lweempawu zenzelwa ngamaxabiso anobukrakra. Banikezela ngezaphulelo ezinzulu, ukuthengisa okunzulu, kunye nokunikezelwa kwentengiso, bonke bazama ukufumana isabelo esikhulu sentengiso ekwi-Intanethi. Ukongeza, e-Iqonga lezorhwebo lidla ngokukhuthaza ukhuphiswano lwamaxabiso ngokuthi "Ixabiso lezinto eziphantsi" eziphantsi "zokuhlikisha eziphantsi, ezaziphembelela kwimfazwe yamaxabiso.
Iimpembelelo zeMfazwe yamaxabiso
Kwimveliso kunye nabavelisi
Ukucotha i-Margins yeNzuzo: Eyona mpembelelo iphambili kwimveliso yamaxabiso kwi-Brands kunye nabavelisi kukukhukuliseka kweenzuzo zenzuzo. Njengoko amaxabiso aqhutywa ngokuqhubekayo, iinkampani zikufumanisa kunzima ukuhlawula iindleko zabo zokuvelisa, kubandakanya nokuthengwa kwezinto ezibonakalayo, abasebenzi kunye neentloko. Umzekelo, umvelisi we-fadgimer osetyenzisiweyo osetyenziselwa ukusebenza nge-20% yenzuzo yenzuzo inokubona le meko inyibilika i-5% okanye ingenise ubomvu ngenxa yokhuphiswano lwamaxabiso.
Ukubekwa emgangathweni Oku kunokubandakanya ukusebenzisa izixhobo zexabiso eliphantsi, ukwehla kwiinkqubo zokwenza izinto, okanye ukunciphisa ukuqina kweemveliso. Isifundo ngeengxelo zabathengi zifumanise ukuba kwezinye iimeko, iimveliso zemithwalo eziphantsi ezinamaxabiso zinexabiso eliphezulu lokusilela, ngemicimbi enjengeebheji ezaphukileyo, izihlokwana ezibuthathaka, kunye namavili abuthathaka.
Ukucuthwa kotyalo-mali kwi-R & D kunye nezinto ezintsha: Ukuncitshiswa kweenzuzo zenzuzo, ii-brands kunye nabavelisi banemali encinci ekhoyo yokutyala kuphando nophuhliso. Imveliso entsha kumzi-mveliso we-luggage, njengokuphuhliswa kwemithwalo ye-smart enezinto ezifanawakhiwe - kwi-Chargers, izixhobo zokulandela umkhondo, zifuna utyalomali oluninzi. Nangona kunjalo, ngenxa yemfazwe yamaxabiso, iinkampani ezininzi zinyanzelekile ukuba zincitshiswe kwezi nzame ze-R & D, ezinokuthi ekugqibeleni zibambe ukukhula kwexesha elide kunye nokhuphiswano lweshishini.
Ukonga kwegama elifutshane: Kumphezulu, abathengi babonakala ngathi bayangenelwa kwimfazwe yamaxabiso, njengoko benokuthenga imithwalo ngamaxabiso asezantsi. Ngexesha leminyhadala ephezulu yokuthenga ifana "ngoLwesihlanu omnyama" kunye "nosuku" olungelulo, "abathengi banokufumana izaphulelo ezibalulekileyo kwiimveliso zempahla, ngamanye amaxesha ukuya kwixabiso le-50 okanye ngaphezulu kwixabiso lokuqala.
Inkxalabo esemgangathweni yexesha elide: Nangona kunjalo, ifuthe lesithuba sexesha elide kubathengi basenokungabi nethemba. Njengoko bekutshiwo ngaphambili, imfazwe yamaxabiso ikhokelele ekubhetyezweni komgangatho kwezinye iimveliso. Abathengi banokuphelisa ukuthenga imithwalo ebonakala ngathi yinto entle ekuqaleni kodwa iyasilela ukugqiba. Ukongeza, ukunqongophala kwemveliso entsha kushishino kuthetha ukuba abathengi basenokungafikeleli kwiimpawu zomthwalo zamva nje.
Ukudityaniswa kweShishini: Imfazwe yamaxabiso ikhokelele ekudibaniseni ukudityaniswa kwecandelo, njengencinci kwaye incinci - i-ratives inyanzelisiwe kwintengiso. Iimpawu ezinkulu ezinesibonelelo esingakumbi ziyakwazi ukumelana nokhuphiswano lwamaxabiso, nokuba luthintele uqoqosho lokufikelela kwinqanaba okanye ngokuthandwa kwazo okuqinileyo. Umzekelo, kwiminyaka yakutshanje, amaqela amancinci-ephakathi afunyenwe ngamandla amakhulu, njengoko besenza isiphiwo kwixabiso lokusika-qala - indawo yokhuphiswano.
Ukukhula okungakumbi kumacandelo aphezulu-esikuphezulu: Imfazwe yamaxabiso ikwanefuthe elibi ekukhuleni kwendawo yokuphela kwempahla ephezulu. Abathengi, igcinwe ngendlela ekwandiselweyo ukhetho oluphantsi lwamaxabiso, bahlala bethandabuza ukuhlawula ipremiyamu kumgangatho ophezulu, ubunewunewu. Oku kwenze ukuba kube nzima ukuba ii-pirand zijolise kwimakethi yePremiyamu yokwandisa kwaye ingenayo, ngaphandle kokuba kunokwenzeka ukuba kubekho inqwaba.
Ngaphakathi amabali emfazwe yamaxabiso
I-STATEY NONYAKA YOKUZIPHATHA KWABASETYENZISI
Kwimizamo yokunciphisa iindleko kwaye ugcine inzuzo ngexesha lemfazwe yamaxabiso, abavelisi bemithwalo bahlala bethatha uthethathethwano olunzima nabathengisi babo. Bafuna amaxabiso asezantsi kwizinto eziluhlaza ezifana nesikhumba, ilaphu, ii-zippers, kunye namavili. Umzekelo, umenzi unokuya kumthengisi wesikhumba aze asongele ukutshintshela kwenye indlela enexabiso eliphantsi ukuba umthengisi akanciphisi amaxabiso ayo ngepesenti ethile.
Ezi thetha-thethwano zinokuba ngumthetho obolekileyo obolekileyo, kuba abathengisi banezithintelo zabo ngeendleko. Abanye abathengisi banokuvumelana ngamaxabiso asezantsi kwixesha elifutshane, kodwa oku kungakhokelela ekungathobelweni komgangatho wezixhobo abazibonelelayo. Ngamanye amaxesha, abathengisi banokunyanzelwa ngaphandle kweshishini ukuba abakwazi ukudibana nabavelisi beemfuno zexabiso, elinokuphazamisa i-chain yonikezo.
Ixabiso-ukulungisa izityholo kunye ne-anti-indlela yokuziphatha
Kubekho iimeko zexabiso-ukulungisa izityholo zokulungisa ngaphakathi kwishishini le-luggage. Ngamanye amaxesha, iibrand zinokubangela ukuba zibeke amaxabiso kwinqanaba elithile, nokuba likuphephe imfazwe yamaxabiso apheleleyo okanye ukugcina izinto eziphezulu zenzuzo. Nangona kunjalo, okunjalo nokuziphatha okhuphiswano akukho semthethweni kumazwe amaninzi kwaye kunokukhokelela kwisohlwayo esiqatha.
Umzekelo, kutshanje kuphandwaniso lwakutshanje eYurophu, iimpawu ezininzi zomthwalo ezityholwayo zatyholwa ngexabiso - ukulungisa. Uphando ufumanise ukuba aba rand bazibandakanya kwiintlanganiso ezifihlakeleyo kunye nonxibelelwano ekulungelelaniseni kwamaxabiso ukunyuka kwamaxabiso kunye nokhuphiswano. Ukuba kungqinekile ukuba unetyala, aba buphawu banokujamelana nezogonyo ezinkulu, ezingazukuzonakalisa kuphela imeko yazo yemali kodwa idume kakhulu phakathi kwabathengi.
Indima yePhepha ye-E
E-Iqonga lezorhwebo lidlala indima ebalulekileyo kwixabiso lemfazwe ngaphakathi kumzi mveliso we-luggage. La maqonga ahlala ekukhuthaza ukhuphiswano lwamaxabiso ngokubonelela ngezixhobo zokuthenga ukuthelekisa amaxabiso ngokulula. Bakwabonelela ngenkuthazo kubathengisi ukuba banike amaxabiso asezantsi, njengokufaka iimveliso ezinamaxabiso asezantsi kakhulu kumaqonga abo.
Ngamanye amaxesha, iqonga lezorhwebo linokude lubeke uxinzelelo kwiimpawu zokuthoba amaxabiso abo ukuze kugcinwe imeko yabo oyithandayo. Umzekelo, iqonga linokufuna uphawu ukuba litshatise ixabiso eliphantsi elinikezelwa ngumntu okhuphisana kwiqonga lakhe ukuze uqhubeke nokufumana indawo yokubekwa kwe-Prime iziphumo kwiziphumo zokukhangela. Oku kuyandisa ngakumbi imfazwe yamaxabiso kunye nemikhosi yokuzibandakanya kumjikelo wokuphela ungapheliyo wokuncitshiswa kwamaxabiso.
Izicwangciso eziliqili zokusinda kwaye zikhulisa iMfazwe yamaxabiso
Ukwahlula imveliso kunye nezinto ezintsha
Iimpawu ezigxile kulwahlulo lwemveliso kunye nezinto ezintsha zinokwahlukana nangomgibe wemfazwe yamaxabiso. Ngokutyalomali kutyalo lophando kunye nophuhliso, iinkampani zinokwenza iimveliso ezizodwa ezibonelela ngexabiso elongeziweyo kubathengi. Umzekelo, ezinye iimpawu zemithwalo ziye zazisa imithwalo ngeenkqubo ezihlanganisiweyo zokulandela umkhondo we-GPS, ezinomdla kakhulu kubahambi abanomdla wokukhathalela ukhuseleko lomthwalo wabo.
I-Innovation ikwangenisa kwiyilo kunye nokusebenza komthwalo. Iimpawu ze-ergonomic zezinto ezikhululekileyo zokuphatha, okanye umthwalo ngamacandelo akhankanyiweyo ukubonelela ngendawo yokupakisha ngakumbi. Ngokunikezela ngezinto ezinjalo ezinobuchule, iibhloko zinokucacisa amaxabiso aphezulu kwaye zitsalele abathengi abazimisele ukuhlawula umgangatho kunye nokusebenza.
Isakhiwo sophawu kunye nokunyaniseka kwabathengi
Ukwakha uphawu olomeleleyo sesinye isicwangciso esisebenzayo sokusinda kwimfazwe yamaxabiso. Iimpawu ezinolwazi olucacileyo lophawu, igama elihle, kunye nesiseko somthengi esinyanisekayo sinokuchaphazeleka kukhuphiswano lwamaxabiso. Iimpawu ze-brand zinokwakha ukuthembeka kwabathengi ngokubonelela ngenkonzo yabathengi abagqwesileyo, ukuhambisa iiwaranti kunye nenkxaso yentengiso kunye nokuxhasa abathengi kunye nezinye iindlela.
Umzekelo, uphawu lwegqwirha olubonelela ngewaranti yobomi kwiimveliso zayo thumela umyalezo onamandla kubathengi malunga nomgangatho kunye nokuqina kweemveliso zayo. Oku kunokunceda ukwakha ukuthembana nokunyaniseka phakathi kwabathengi, abanokuthi bakukhetha i-brand ngaphezulu kwezinye iindlela eziphantsi, nangona kunjalo ngexesha lemfazwe yamaxabiso.
Ulungelelwaniso lweendleko ngaphandle kokuphazamisa umgangatho
Endaweni yokusika nje amaxabiso, iibrand kunye nabavelisi banokujolisa kwixabiso lexabiso ukuphucula ukhuphiswano lwabo. Oku kunokubandakanya ukuqulunqa iinkqubo zemveliso, ukunciphisa inkunkuma, kunye nokuphucula impumelelo yokusebenza. Umzekelo, umvelisi unokumilisela imigaqo yokwenza i-lean ukuze aphelise amanyathelo angeyomfuneko kwinkqubo yemveliso, ngaloo ndlela kuncitshiswa iindleko zemveliso.
Ukongeza, iinkampani zinokuphonononga ezinye iindlela zokufumana izinto ezingafunekiyo ngaphandle kokunikela ngomgangatho. Ngokuthetha-thethana nentengiselwano engcono kunye nabathengisi abatsha okanye ukufumana abathengisi abatsha kwimimandla eyahlukeneyo, iinkampani zinokunciphisa iindleko zabo zezinto ezibonakalayo. Nangona kunjalo, kubalulekile ukuba uqiniseke ukuba naziphi na amanyathelo endleko-ukusika azithobeli umgangatho wemveliso yokugqibela.
Ukuqukumbela
Ixesha lokuphumla: Mar-12 ukuya ku-525